NOVYRA CASE STUDY / 2025
An editorial home for an architecture practice.
FORME STUDIO designs quiet, material-led buildings. We shaped an identity and website that give the practice’s work the space and attention it deserves.
Client
FORME STUDIO
Industry
Architecture
Services
Brand Strategy, Art Direction, Website
Year
2025
Timeline
10 weeks
Project overview
FORME STUDIO came to NOVYRA at a turning point, moving from residential commissions to larger cultural projects. We worked with the directors to define how the practice should be seen and how its portfolio should read.
The challenge
The practice’s portfolio told a list of projects, not a point of view. The challenge was to build a stronger narrative without letting the brand compete with the architecture.
Our approach
Listen and map
Align on business goals, audience needs and project constraints.
Define the direction
Establish a clear narrative, visual language and experience principles.
Design the system
Create reusable components and responsive page layouts.
Build and refine
Develop, test and improve the experience across key screen sizes.
The solution
We created a restrained identity and an editorial website built around large imagery, measured typography and flexible project templates. Every detail has a clear reason behind it, from the grid to the captions.
Key deliverables
Creative and digital strategy
Visual identity refinement
UX architecture and interface design
Responsive website development
CMS structure and content setup
Quality assurance and launch support
The outcome
The new identity gives the practice one confident voice across pitches, publications and its website.
52%
Increase in qualified inquiries
3×
Longer average time on project pages
24
New pages and templates launched
“NOVYRA helped us see the project more clearly and brought every part of the experience together. The process was thoughtful, collaborative and focused on the details that matter.”
Oliver Grant — Director, FORME STUDIO
01 — The overall experience
02 — Key interface detail
03 — Responsive layouts
04 — Design system and components