NOVYRA CASE STUDY / 2025
A sharper first impression for modern property advice.
NORTHLINE advises investors and occupiers on commercial property. We built a faster, clearer website that turns complex expertise into confident next steps.
Client
NORTHLINE
Industry
Property Advisory
Services
Website, Development, SEO
Year
2025
Timeline
7 weeks
Project overview
NORTHLINE came to NOVYRA needing a website that matched the quality of its advice. We worked with the partners to clarify services, structure insights and make it simple for the right clients to get in touch.
The challenge
The old site buried its services under generic language and loaded slowly on mobile. The challenge was to build authority quickly while giving visitors an obvious path to speak with an advisor.
Our approach
Listen and map
Align on business goals, audience needs and project constraints.
Define the direction
Establish a clear narrative, visual language and experience principles.
Design the system
Create reusable components and responsive page layouts.
Build and refine
Develop, test and improve the experience across key screen sizes.
The solution
We created a focused page structure, a searchable insights library and strong technical SEO foundations. A simple component system lets the team publish new market updates without developer support.
Key deliverables
Creative and digital strategy
Visual identity refinement
UX architecture and interface design
Responsive website development
CMS structure and content setup
Quality assurance and launch support
The outcome
The new site gives NORTHLINE a clearer way to explain its offer, share market updates and guide visitors toward a conversation.
46%
Increase in qualified inquiries
61%
Growth in organic search traffic
18
New pages and templates launched
“NOVYRA helped us see the project more clearly and brought every part of the experience together. The process was thoughtful, collaborative and focused on the details that matter.”
Hannah Cole — Managing Partner, NORTHLINE
01 — The overall experience
02 — Key interface detail
03 — Responsive layouts
04 — Design system and components