NOVYRA CASE STUDY / 2024

Commerce with the character of a well-used field journal.

FIELDNOTE makes durable goods for people who spend their weekends outside. We gave the independent brand a flexible store and content system that sounds as honest as its products.

Client

FIELDNOTE

Industry

Outdoor Goods

Services

Branding, E-commerce, Content

Year

2024

Timeline

9 weeks

Project overview

FIELDNOTE came to NOVYRA with a loyal community and a store that no longer reflected it. We worked with the founders to capture what made the brand different and to make its stories part of the shopping experience.

The challenge

Product pages and brand stories lived in separate places, so customers rarely saw both. The challenge was to bring them together in a system a small team could keep updating.

Our approach

Listen and map

Align on business goals, audience needs and project constraints.

Define the direction

Establish a clear narrative, visual language and experience principles.

Design the system

Create reusable components and responsive page layouts.

Build and refine

Develop, test and improve the experience across key screen sizes.

The solution

We created a refreshed identity, an editorial commerce layout and a set of reusable content blocks. Guides and product stories now sit alongside the items they feature.