NOVYRA CASE STUDY / 2026
A calmer way to shop for considered homes.
AURELIA is a contemporary home and lifestyle label that had outgrown its first online store. We rebuilt the brand’s digital presence so every collection feels as considered as the objects inside it.
Client
AURELIA
Industry
Home & Lifestyle
Services
Brand Identity, E-commerce, Web Design
Year
2026
Timeline
8 weeks
Project overview
AURELIA came to NOVYRA with an opportunity to make its digital presence more useful, distinctive and aligned with its next stage of growth. We worked closely with the founding team to understand its customers, clarify the story and connect every touchpoint from first visit to delivery.
The challenge
The existing store had grown over time, leaving product stories fragmented and key actions harder to find. The challenge was to create a more coherent system without losing the warmth that made the label recognizable.
Our approach
Listen and map
Align on business goals, audience needs and project constraints.
Define the direction
Establish a clear narrative, visual language and experience principles.
Design the system
Create reusable components and responsive page layouts.
Build and refine
Develop, test and improve the experience across key screen sizes.
The solution
We created a flexible storefront that brings brand story, product information and purchase actions into one clear experience. A considered type system and quiet motion give the site its character while keeping it easy to browse.
Key deliverables
Creative and digital strategy
Visual identity refinement
UX architecture and interface design
Responsive website development
CMS structure and content setup
Quality assurance and launch support
The outcome
The new experience gives the team a clearer way to present each collection, share updates and guide visitors toward checkout.
38%
Increase in qualified inquiries
27%
Improvement in checkout completion
42
New pages and templates launched
“NOVYRA helped us see the project more clearly and brought every part of the experience together. The process was thoughtful, collaborative and focused on the details that matter.”
Jordan Ellis — Founder, AURELIA
01 — The overall experience
02 — Key interface detail
03 — Responsive layouts
04 — Design system and components